I found a great article today, talking about an NFL veteran’s reaction to the movie Concussion:
To me and other former football players, things that occur normally in all people’s lives–like forgetting a name or where the car is parked, getting upset with a spouse, or having difficulty controlling an impulse — can feel similar to the startling sound, eerie shadow, or unexpected footprint foreshadowing a confrontation with the movie’s villain.
This is absolutely consistent with the experiences of so many TBI survivors. Those little glitches that “everyone has” take on added significance, and that actually adds to the problem. Our senses are heightened, our stress levels, too, and with that comes a spiraling effect — problems which are troubling in and of themselves, become even moreso when you see them as tips of a field of icebergs lying in wait to sink your proverbial ship.
It’s a vicious cycle, no doubt. And while the movie Concussion has raised awareness, I think it’s also had its drawbacks — namely, it’s a couple of hours of dire warnings, followed by a mad marketing blitz of “awareness raising” around all manner of advice, products, solutions, etc — many of which cost a fair amount of money, many of which are absolutely untested by anyone who’s even remotely independent.
It’s the perfect storm for a whole new market — concussion prevention and awareness. And it’s got the perfect target audience: parents who are concerned for their kids’ safety and who will pay any amount of money to protect (or treat) their kids from concussion.
While I do believe it’s so very important to raise awareness and educate, the whole “protection” business strikes me as just a bit mob-like. Think about the protection business in organized crime — it’s made clear to a store owner or someone who lives in a certain neighborhood that things are dangerous there, but for a fee, some designated individuals will protect you from that danger. Whether the danger is real or not (or existed before the protectors showed up), is debatable. But the fact of the matter is, once you pay your money and do so regularly, things get calmer and you can go back to your regular business.
Marketing so often plays that same game — and some industries, too. Take, for example, the “flu drama” we experience every winter. When I was growing up, people got the flu. Sometimes, if they were weak or very old or very young, they got seriously ill. Some of the weakest, oldest, and youngest, did die. But it wasn’t portrayed as this plague-like threat that promises to sink Western Civilization and plunge our nation into bankrupted chaos. However, now that we have expensive flu medicines, along with flu shots (which are highly controversial), suddenly, there’s a FLU SEASON, and we’re continually inundated with flu med commercials, from the time of first frost, till Memorial Day.
Making people afraid of being sick is really good for business. And making people afraid of getting hurt, is too. Especially when there are so many new products and services available to consume.
Anyway, it’s been a challenging couple of days, so I’ll wrap up. I’ve had a lot of headaches, as well as trouble sleeping and keeping to a schedule. Fatigue, blurriness, mental fog… Being off my schedule for a week and a half, while refreshing, had its own set of challenges. And now I’m transitioning back into the flow.
In the end, I think the discussions are helpful about concussion, and I am very happy that people are getting a clue about the issues that often come with repeat head trauma. It’s my hope that people will continue to discuss, rather than just getting freaked out, purchasing a product, and then expecting someone else to manage the risk for them.
When we give up our autonomy and trust folks who are not trustworthy, that’s a recipe for trouble. Especially for the kids who are put in harm’s way.