Dear blogger – I want to help you become better at what you do.
Especially if you blog about chronic health conditions (spanning mental health to physical conditions), you’re in a great position to help others who share your same situation and concerns. Many folks with chronic health issues are housebound and don’t have a lot of contact with the outside world. Some are isolated by their conditions, and many have lost their social support network because their one-time friends just couldn’t deal with their problems.
You know first-hand what it’s like to be hampered by chronic conditions, so your voice can help others to better understand their world, as well as feel less isolated.
When they first started picking up steam, about 15 years ago, blogs were a novelty. They were something only egomaniacs bothered writing, and only voyeurs bothered reading. They were dismissed by “serious readers”, partly because the medium had not had a chance to mature. But over time, the depth and breadth of blogs written by genuinely good writers, has won over countless readers. And some bloggers share the same regard and influence as well-known journalists – some of them enjoy even more.
I’ve been “chronic blogging” about my ongoing recovery from repeat mild traumatic brain injury (mTBI/concussion) since around 2008, and it has been a long, slow process developing both the blog and a readership. I started out wanting to just help others with information I gathered, as well as sharing my experiences. And there were times when I just didn’t write very much at all. Also, at the start, I was very verbose… rambling… overly emotional… kind of a mess. But some of my readers complained, and I stopped whining constantly.
I wanted to do something really useful, not just vent all the time. And so I changed things up, tried different approaches, and I learned from my mistakes and successes alike. As of this reading, my blog Broken Brain – Brilliant Mind (brokenbrilliant.wordpress.com) has had 433,743 views from 192 different countries. That’s a result of posting nearly every day for the past several years – 2,615 different posts since 2007.
By far, though, the most gratifying thing has been the feedback I’ve received from others. There are a lot of people like me out there, who feel isolated and alone and without access to support. Their feedback has been so welcome, so fantastic, so heart-warming. It’s not always easy to hear people’s accounts of their own difficulties, but knowing I’ve helped ease their pain – even just a little – makes all the effort worthwhile.
It’s still an occasional challenge to keep from whining – and sometimes I don’t manage to suppress it very well. But I’ve found a lot of satisfaction from researching my own health issues and sharing what I find with others, as well as publicizing the work of other brain injury and chronic health challenge bloggers. There really are a lot of great folks doing fantastic work out there – and we can always use another strong voice.
If you’ve ever thought about starting your own blog, or you’ve got one going and you’re looking for ways to increase your exposure and grow your readership, I may be able to help. I have been working with this “web stuff” for 20 years, now, so it’s second nature to me. But it’s not obvious to most folks. SEO, in particular, is shrouded in unnecessary mystery (probably to keep consultants employed), however you’ll probably find that common sense trumps gimmicks every day.
Ultimately, it’s really about building community – reaching out to others who need your help or could use a friendly voice – and making us all stronger in the process. I’ll do my best to provide truly useful tips and tricks, without overwhelming you.
Try doing some of this a little bit at a time, and really give a lot of thought to each piece of the puzzle. It’s a discovery process, and it may take months for things to turn around for you, but I believe that these changes can really help you a lot in your blogging.
If you’ve got something to say about managing a chronic health condition, and you want to help others, by all means, join us with your blog. It’s a lot of work and it takes a lot of dedication and discipline, but it’s also incredibly rewarding.