So, a week ago on April 21, Google released an update to its search algorithm that gives a boost to mobile-friendly pages in their results.
At first, web mavens reacted with dire warnings, as though the end of the world were nigh. Some said over 40% of top websites could get dinged and lose visibility. Yet, over a week later, the collective response has turned into more of a shrug (sorta like Y2K), with people either realizing that they’re doing okay, or they set out to make additional changes that they really should have made, anyway.
For me, I think the results have been favorable. Already, on April 22, the day after, my page views went from numbers that hovered in the mid-200 views per day, to over 300 views per day.
It’s still early, but I’ve seen a 20-35% increase in daily page views that inexplicably happened, starting after 4/21.
And on top of that, it seems that WordPress may have made some changes on their side, because a week later, three days in a row, I had a sizeable boost in traffic – close to 400 views per day. From me doing nothing different from my usual posting – if anything, I’ve been posting less, because I’ve been so danged busy.
So, what does this tell me?
First, WordPress is on top of things.
Despite all their “interesting” choices for how to render their sites that just get in the way for people who aren’t 24 years old with a Mac and a broadband connection, they still manage to keep the platform running. It’s reliable, and considering everything that could go wrong, they do a decent job of keeping up. The fact that my stats jumped another 50 views/day as a result of me doing absolutely nothing different from usual, tells me something happened behind the scenes. It had to be WordPress updates. 50 views a day is not a lot by big-business standards, but it’s 1/5 of my usual 250-views-per-day traffic. I’ll take that 20% boost, thank you very much.
Second, my “content strategy” is working the way I want it to.
I’m just a solitary individual seeking to educate others about concussion / mild traumatic brain injury and provide support to those who suffer from persistent symptoms by sharing my own challenges and successes. I don’t have an editorial calendar, and I don’t do a ton of keyword research and write my content to be super-Google-friendly. I just write what is in my heart and head, and do my best to provide something of value. Considering that I’ve had over 382,000 total views on this site since around 2008, that seems to be getting some notice — and hopefully filling a need.
Third, when it comes to optimizing for a machine, your best friend can be another machine.
That’s what Google is — a machine. It does what it does with an algorithm (a magic formula of logic), and it does it automatically millions, if not billions, of times a day (or hour? or minute?) It “speaks its own language”, and it looks for web pages to be consistently formatted in ways it understands — work which is best done with a platform like WordPress, Drupal, Joomla, or some other templated content management system.
Back in the day when I was building web pages by hand, there were very few reliable content management systems available. The ones that were on the market, just sucked. I know, because I evaluated a bunch of them for an employer. None of them were worth the price their inventors were asking. So, you had a vast sea of “creatively” built web pages filling the web — not always by people who knew how to code properly or organize their pages in a way that made sense to anyone them. Especially not Google.
But nowadays, there are so many content management systems out there, and there is so much need for consistency of design and reliability for all the devices and search engine requirements, it only makes sense to use a content management system like WordPress (or the others I mentioned above).
That goes especially for the hosted versions (like this one), which is continually updated and kept spiffy by the folks behind the scenes. If you know what you’re doing and can keep your WP instance up to snuff with all the continual updates, database backups, etc., then good on ya. But if you’re a solitary blogger trying to get the word out about your ideas, educate others, and provide something valuable that will help others, and you don’t have time to spare to maintain your infrastructure, website platforms that others build and maintain can go a long way towards helping you.
So, “Mobilegeddon” didn’t ding me. If anything, it appears to have helped. So did WordPress, I believe. And that makes it possible for me to help even more people — I hope.